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Top 12 Biscuit Brands in India (2026)
Twelve biscuit brands sold in India profiled: Parle, Britannia, Oreo, Priyagold, Unibic, Dukes, McVitie's, Bonn, Patanjali, Lotus Biscoff, BakeMate and…
In this guide
Biscuits are India's favourite tea-time companion, and the shelf has never been wider: century-old Indian makers, global cookie names, regional bakery legends and young premium brands. This guide profiles twelve biscuit brands sold in India — who owns them, where they come from, what each one is known for, and who it suits best.
This is an editorial selection, not an official ranking. The order below is not a league table, and we have not used sales figures or market shares to arrange it. Biscuit here covers glucose and Marie biscuits, cream and sandwich biscuits, crackers, digestives, cookies and wafers, because several brands in this guide sell mainly cookies or wafers. Use the profiles to shortlist two or three brands, then check the flavour, the texture and the pack size before you pay.
Glucose, Marie, Cream, Digestive and Cookies: What the Types Mean
Glucose biscuits are the plain, mildly sweet tea biscuits India grew up with, led by Parle-G. Marie biscuits are light, crisp and lightly sweetened, made for dunking in tea without falling apart. Cream biscuits sandwich a sweet filling between two biscuits, in chocolate, vanilla, strawberry or orange, and are the ones children reach for first.
Digestive biscuits are made with wholemeal flour and wheat bran, with a crumbly, oaty texture and a plainer taste. Chocolate-coated digestives add a layer of milk or dark chocolate. Cookies are richer and chunkier than biscuits, usually with chocolate chips, nuts or dried fruit, and are baked for a softer bite. Crackers are savoury and salty, made for cheese, dips or plain snacking.
Wafers are thin, crisp layers with cream between them, light enough to eat several at a time. Sandwich biscuits, bourbon biscuits and filled cookies sit between cream biscuits and cookies: two biscuits with a flavoured centre. The filling decides the flavour, so check whether it is chocolate, vanilla, strawberry or a fruit cream before you buy.
Texture is the choice that matters most. Crisp biscuits suit dunking in tea; soft cookies suit eating on their own; wafers suit a light snack. Check the pack size too: family packs suit a household that finishes biscuits fast, while small packs suit trying a new flavour. Biscuits go stale once opened, so store them in an airtight jar.
Quick Answer: The 12 Brands at a Glance
- Parle — India's largest biscuit maker; everyday tea-time biscuits; founded 1929, Mumbai; Parle-G, Monaco, KrackJack, Hide & Seek.
- Britannia — India's oldest biscuit name; tea-time classics; founded 1892, Kolkata; Good Day, Marie Gold, Milk Bikis, NutriChoice, Bourbon.
- Oreo — the world's best-selling sandwich cookie; founded 1912 (brand); in India since 2011; Chocolate Crème, Vanilla Crème, Strawberry Crème, Minis.
- Priyagold — affordable mass-market biscuits; founded 1992 (incorporated); brand 1993; Butter Bite, Marie Lite, Classic Creme, Bourbon Creme.
- Unibic — premium cookies; founded 2004, Bengaluru; Choco Chip, Choco Kiss, Fruit & Nut, Anzac.
- Dukes — wafers and cream biscuits; founded 1995 (brand 1996), Hyderabad; Waffy, Bourbon, Creme 4 Fun, Marie Break.
- McVitie's — the original Digestive biscuit; founded 1830, Edinburgh; Digestive Original, Digestive Milk Chocolate, Wholewheat Marie.
- Bonn — bakery-first biscuits under the Americana brand; founded 1985, Ludhiana; Americana Coconut Cookies, Americana Bourbon, Americana Cheese Cracker.
- Patanjali — atta-based, wholewheat tea-time biscuits; founded 2006, Haridwar; Doodh Biscuits, Atta Biscuit, Marie, Nariyal.
- Lotus Biscoff — caramelised coffee biscuits; founded 1932, Lembeke, Belgium; Biscoff Original, Biscoff Spread, Biscoff Sandwich.
- BakeMate — value bourbon and butter cookies; founded 1983, Hyderabad; Bourbon, Butter Cookies Tin, Choco Chip.
- Karachi Bakery — Hyderabad's heritage bakery biscuits; founded 1953, Hyderabad; Fruit Biscuits, Osmania Biscuits, Dil Kush, Jeera Cookies.
The Brands in Detail
1. Parle
Parle is India's largest biscuit and confectionery maker, founded in 1929 at Vile Parle in Mumbai by the Chauhan family. It began making biscuits in 1939 with Parle-G, India's first glucose biscuit, and remains a household name across the country, with factories and a distribution network that reaches almost every Indian town.
The biscuit range is led by Parle-G, alongside the salty-sweet Monaco cracker, the KrackJack cracker and the Hide & Seek chocolate-chip cookie. Its everyday packs are the draw. Parle suits buyers who want the most familiar Indian biscuit name, with a pack for every tea break and every budget.
- Brand owner: Parle Products Pvt. Ltd.
- Founded: 1929, Mumbai
- Known for: Parle-G, Monaco, KrackJack, Hide & Seek
- Best for: India's largest biscuit maker; everyday tea-time biscuits
Check the price of the PARLE HIDE & SEEK CHOCO FILLS 200GMS on Amazon
2. Britannia
Britannia is one of India's oldest companies, founded in Kolkata in 1892 as a small biscuit maker and now part of the Wadia Group. Its registered office is in Kolkata and its corporate office is in Bengaluru. Biscuits bring in most of its sales, and its brands are among the most recognised food names in India.
The biscuit range is led by Good Day, the butter cookie, alongside Marie Gold, Milk Bikis, NutriChoice Digestive and the chocolate-filled Bourbon. Its tea-time range is the draw. Britannia suits buyers who want the classic Indian biscuit shelf, from everyday Marie to indulgent Good Day.
- Brand owner: Britannia Industries Ltd. (Wadia Group)
- Founded: 1892, Kolkata
- Known for: Good Day, Marie Gold, Milk Bikis, NutriChoice, Bourbon
- Best for: India's oldest biscuit name; tea-time classics
Check the price of the Britannia Good Day Choco Chip Cookies, 400 g on Amazon
3. Oreo
Oreo is the chocolate sandwich cookie created in the United States in 1912 by Nabisco and now owned by Mondelez International, headquartered in Chicago. It came to India in 2011 through Cadbury India, now Mondelez India Foods, and is sold here as Cadbury Oreo. It is the world's best-selling sandwich cookie, sold in more than 100 countries.
The range is led by the Chocolate Crème sandwich biscuit, alongside Vanilla Crème, Strawberry Crème and the bite-size Oreo Minis. Its chocolate-and-crème pairing is the draw. Oreo suits buyers who want the world's most famous cookie, dunked in milk or eaten straight from the pack.
- Brand owner: Mondelez International
- Founded: 1912 (brand); in India since 2011
- Known for: Chocolate Crème, Vanilla Crème, Strawberry Crème, Minis
- Best for: the world's best-selling sandwich cookie
4. Priyagold
Priyagold is the flagship biscuit brand of Surya Food & Agro Ltd., incorporated in November 1992, with commercial biscuit sales under the Priyagold name beginning in 1993. It is based in Noida, with plants in Greater Noida, Lucknow and Surat, and is a long-running North Indian household brand built on affordable packs.
The biscuit range is led by Butter Bite, the premium cookie, alongside Marie Lite, Classic Creme and Bourbon Creme. Its low prices and wide range are the draws. Priyagold suits buyers who want familiar, affordable biscuits in generous family packs.
- Brand owner: Surya Food & Agro Ltd.
- Founded: 1992 (incorporated); brand 1993
- Known for: Butter Bite, Marie Lite, Classic Creme, Bourbon Creme
- Best for: affordable mass-market biscuits
Check the price of the PRIYAGOLD BUTTER BITE BISCUIT - 520g on Amazon
In October 2026, the food regulator FSSAI suspended Surya Food & Agro's licence and began prosecution proceedings after finding cattle-feed bran used as a fibre source in Priyagold biscuits, and Nepal banned the biscuits. Check the latest status before you buy.
5. Unibic
Unibic is the premium cookie maker founded in Bengaluru in 2004, which began in India with the Australian Anzac and Bradman cookies. It is run by Unibic Foods India Pvt. Ltd., now Indian-owned after Peepul Capital bought the business in 2012. It is known for cookies with a high chocolate content and for India's first liquid-chocolate-centre cookie.
The range is led by Choco Chip Cookies, made with more than a fifth chocolate chips, alongside the centre-filled Choco Kiss and the Fruit & Nut Cookies. Its rich, chunky texture is the draw. Unibic suits buyers who want a premium cookie with real chocolate in every bite.
- Brand owner: Unibic Foods India Pvt. Ltd.
- Founded: 2004, Bengaluru
- Known for: Choco Chip, Choco Kiss, Fruit & Nut, Anzac
- Best for: premium cookies
6. Dukes
Dukes is the flagship biscuit brand of Ravi Foods Pvt. Ltd. of Hyderabad, which entered biscuits in 1995 and launched the Dukes brand in 1996. It is known for Waffy, which its own site calls India's premier wafer brand, and it sells biscuits, wafers, chocolates and cakes in India and in more than 120 countries.
The range is led by Waffy, the cream wafer, alongside the Bourbon, the Creme 4 Fun cream biscuit and the Marie Break. Its crisp wafers and cream fillings are the draws. Dukes suits buyers who want wafers and cream biscuits from a South Indian maker with a long export record.
- Brand owner: Ravi Foods Pvt. Ltd.
- Founded: 1995 (brand 1996), Hyderabad
- Known for: Waffy, Bourbon, Creme 4 Fun, Marie Break
- Best for: wafers and cream biscuits
Check the price of the Dukes Waffy Hazelnut Flavoured Rolls Tin (300gm) on Amazon
7. McVitie's
McVitie's is the British heritage biscuit brand founded in Edinburgh in 1830 and now part of pladis, the global snacking arm of Yıldız Holding of Turkey. It is headquartered in the United Kingdom and is best known for the Digestive, whose original recipe dates to 1892, and for chocolate-coated Digestives. It sells in more than 100 countries.
The range is led by the Digestive Original, alongside the Digestive Milk Chocolate, the Digestive Dark Chocolate and the Wholewheat Marie sold in India. Its wholewheat, high-fibre character is the draw. McVitie's suits buyers who want a classic digestive with their tea, from a brand with nearly two centuries behind it.
- Brand owner: pladis (Yıldız Holding)
- Founded: 1830, Edinburgh
- Known for: Digestive Original, Digestive Milk Chocolate, Wholewheat Marie
- Best for: the original Digestive biscuit
In September 2026, the consumer regulator CCPA imposed a penalty on Pladis India over a "Wholewheat" claim on Wholewheat Marie biscuits. Check the pack before you buy.
8. Bonn
Bonn is the Ludhiana bakery house founded in 1985 by Manjit Singh, known first for bread and now for biscuits, cakes, rusk and cookies under the Bonn Group of Industries. Its premium biscuit brand is Americana, launched in 2016, and the group exports to more than 55 countries.
The biscuit range is led by Americana Coconut Cookies, alongside Americana Bourbon Chocolate Sandwich Biscuits, the Americana Cheese Cracker and the Bonn Wholewheat Digestive. Its bakery freshness is the draw. Bonn suits buyers who want biscuits from a bread-first bakery, with the Americana range for something richer.
- Brand owner: Bonn Group of Industries
- Founded: 1985, Ludhiana
- Known for: Americana Coconut Cookies, Americana Bourbon, Americana Cheese Cracker
- Best for: bakery-first biscuits under the Americana brand
Check the price of the Americana Coconut Cookies, 75 gm on Amazon
9. Patanjali
Patanjali is the Ayurvedic food and personal-care brand founded in Haridwar in 2006 by Baba Ramdev and Acharya Balkrishna. Its biscuits are made and marketed by Patanjali Foods Ltd., formerly Ruchi Soya Industries. The biscuits are positioned as atta-based, wholewheat tea-time snacks, made without refined wheat flour or palm oil in the Atta Biscuit.
The range is led by the Doodh Biscuits, atta biscuits with milk solids, alongside the Atta Biscuit, the Marie Biscuits and the Nariyal coconut biscuits. Its wholewheat, fibre-rich positioning is the draw. Patanjali suits buyers who want atta-based biscuits from an Ayurvedic brand.
- Brand owner: Patanjali Ayurved Ltd. (biscuits: Patanjali Foods Ltd.)
- Founded: 2006, Haridwar
- Known for: Doodh Biscuits, Atta Biscuit, Marie, Nariyal
- Best for: atta-based, wholewheat tea-time biscuits
10. Lotus Biscoff
Lotus Biscoff is the caramelised biscuit from Belgium, created in 1932 in the town of Lembeke by baker Jan Boone Sr., who founded Lotus Bakeries. It is a commercial take on the traditional Belgian speculoos, a thin, crisp, spiced biscuit, and the Biscoff name, from biscuit and coffee, came later as the brand went international.
The range is led by the Biscoff Original caramelised cookie, alongside the Biscoff Spread and the Biscoff Sandwich cookies. Its deep caramel and cinnamon flavour is the draw. Biscoff suits buyers who want a crisp coffee biscuit, the one served with coffee on flights and in cafes around the world.
- Brand owner: Lotus Bakeries
- Founded: 1932, Lembeke, Belgium
- Known for: Biscoff Original, Biscoff Spread, Biscoff Sandwich
- Best for: caramelised coffee biscuits
Check the price of the Lotus Biscoff Original Caramelized Cookie Family Pack, 225 g on Amazon
11. BakeMate
BakeMate is the biscuit brand of Disha Foods Pvt. Ltd. of Hyderabad, a biscuit maker that dates to 1983 and is based at Kattedan in the city. It makes cream biscuits, cookies, wafers, chocolates and confectionery, and exports to more than 60 countries. Its bourbon and butter cookies are its best-known lines in India.
The range is led by the BakeMate Bourbon, the chocolate sandwich biscuit, alongside the Butter Cookies Tin and the Choco Chip cookies. Its generous family packs are the draw. BakeMate suits buyers who want bourbon and butter cookies in value packs, from a maker that also supplies biscuits abroad.
- Brand owner: Disha Foods Pvt. Ltd.
- Founded: 1983, Hyderabad
- Known for: Bourbon, Butter Cookies Tin, Choco Chip
- Best for: value bourbon and butter cookies
Check the price of the BakeMate Bourbon Chocolate Flavoured Cream Biscuits - 500g on Amazon
12. Karachi Bakery
Karachi Bakery is the Hyderabad bakery chain founded in 1953 by Khanchand Ramnani, a Sindhi businessman who migrated from Karachi during Partition and opened his first shop at Moazzam Jahi Market. It is run today by the third generation of the Ramnani family and is known for its fruit biscuits, Osmania biscuits and Dil Kush.
The range is led by the Fruit Biscuits, handmade with tutti-frutti, alongside the salty Osmania Biscuits, the Dil Kush puff pastry and the Jeera Cookies. Its heritage recipes are the draw. Karachi Bakery suits buyers who want Hyderabad's most famous biscuits, the ones visitors carry home in boxes.
- Brand owner: Ramnani family
- Founded: 1953, Hyderabad
- Known for: Fruit Biscuits, Osmania Biscuits, Dil Kush, Jeera Cookies
- Best for: Hyderabad's heritage bakery biscuits
Match the biscuit to the moment before you buy. A plain Marie suits a morning cup of tea, a cream biscuit suits children's tiffin, a digestive suits a light evening snack, and a chunky cookie suits a treat on its own. Check the flavour, the texture and the pack size first, and the brand second.
— Key takeaway: type first, flavour second, brand third. The right biscuit for your tea break beats the most famous name in the wrong format.
Brand Comparison Table
| Brand | Founded | Headquarters | Known for | Best for |
|---|---|---|---|---|
| Parle | 1929, Mumbai | Mumbai, India | Parle-G, Monaco, KrackJack, Hide & Seek | India's largest biscuit maker; everyday tea-time biscuits |
| Britannia | 1892, Kolkata | Kolkata, India | Good Day, Marie Gold, Milk Bikis, NutriChoice, Bourbon | India's oldest biscuit name; tea-time classics |
| Oreo | 1912 (brand); in India since 2011 | Chicago, USA | Chocolate Crème, Vanilla Crème, Strawberry Crème, Minis | the world's best-selling sandwich cookie |
| Priyagold | 1992 (incorporated); brand 1993 | Noida, India | Butter Bite, Marie Lite, Classic Creme, Bourbon Creme | affordable mass-market biscuits |
| Unibic | 2004, Bengaluru | Bengaluru, India | Choco Chip, Choco Kiss, Fruit & Nut, Anzac | premium cookies |
| Dukes | 1995 (brand 1996), Hyderabad | Hyderabad, India | Waffy, Bourbon, Creme 4 Fun, Marie Break | wafers and cream biscuits |
| McVitie's | 1830, Edinburgh | London, UK | Digestive Original, Digestive Milk Chocolate, Wholewheat Marie | the original Digestive biscuit |
| Bonn | 1985, Ludhiana | Ludhiana, India | Americana Coconut Cookies, Americana Bourbon, Americana Cheese Cracker | bakery-first biscuits under the Americana brand |
| Patanjali | 2006, Haridwar | Haridwar, India | Doodh Biscuits, Atta Biscuit, Marie, Nariyal | atta-based, wholewheat tea-time biscuits |
| Lotus Biscoff | 1932, Lembeke, Belgium | Lembeke, Belgium | Biscoff Original, Biscoff Spread, Biscoff Sandwich | caramelised coffee biscuits |
| BakeMate | 1983, Hyderabad | Hyderabad, India | Bourbon, Butter Cookies Tin, Choco Chip | value bourbon and butter cookies |
| Karachi Bakery | 1953, Hyderabad | Hyderabad, India | Fruit Biscuits, Osmania Biscuits, Dil Kush, Jeera Cookies | Hyderabad's heritage bakery biscuits |
How to Choose a Biscuit Brand
Start with the type. If you want a tea-time biscuit, pick a glucose, Marie or digestive; if you want a treat, pick a cream biscuit, a bourbon or a cookie; if you want something light, pick a wafer or a cracker. If you want wholewheat, pick a digestive or an atta biscuit and check the pack for the wholewheat claim.
Check the flavour before you compare brands. Chocolate suits most buyers, vanilla suits children, coconut and jeera suit savoury tastes, and fruit biscuits suit those who like tutti-frutti. Taste a small pack first when you try a new brand, because a flavour that sounds good can taste different in the biscuit.
Finally, match the brand to your priorities. Parle, Britannia, Oreo and McVitie's give the most trusted names; Priyagold, Dukes, Bonn and BakeMate give affordable Indian biscuits; Unibic, Lotus Biscoff and Karachi Bakery give premium cookies and heritage recipes; Patanjali gives atta-based biscuits. Check the pack size and the seller before you pay.
FAQs
Which is the best biscuit brand in India?
There is no single answer — it depends on your taste, your budget and the type you want. Parle, Britannia, Oreo and McVitie's give the most trusted names; Priyagold, Dukes, Bonn and BakeMate give affordable Indian biscuits; Unibic, Lotus Biscoff and Karachi Bakery give premium cookies and heritage recipes; Patanjali gives atta-based biscuits. This guide is an editorial selection to help you choose, not an official ranking.
Which biscuits are best for tea time?
Marie, glucose and digestive biscuits are the classic tea-time picks, because they are crisp, lightly sweet and made for dunking. Britannia Marie Gold, Parle-G, McVitie's Digestive and Priyagold Marie Lite all suit a cup of tea. Cream biscuits and cookies are richer, so they suit a treat rather than an everyday tea break.
Are digestive biscuits healthier than other biscuits?
Digestive biscuits are made with wholemeal flour and wheat bran, so they carry more fibre than plain glucose or cream biscuits, but they still contain sugar and fat. McVitie's Digestive and Britannia NutriChoice are the best-known digestives here. Read the pack for the fibre and sugar content before you decide, and remember that a biscuit is still a snack, not a health food.
How do I pick a biscuit for children?
Pick a cream biscuit or a cookie with a flavour children like, such as chocolate, vanilla or strawberry, in a small pack they can finish. Oreo, Dukes Creme 4 Fun and Parle Hide & Seek suit tiffin boxes. Check the pack for the ingredients and avoid biscuits with flavours your child does not like, because an unfinished pack goes stale.
Which Indian biscuit brands are the oldest?
Britannia, founded in 1892, is the oldest Indian biscuit maker in this guide, followed by Parle, founded in 1929. Karachi Bakery dates to 1953 and Bonn to 1985. McVitie's, founded in Edinburgh in 1830, and Lotus Biscoff, founded in Belgium in 1932, are older still, but they are not Indian brands.
Why does this guide not list prices?
Biscuit prices vary by city, retailer and pack size, and change too often for a guide to stay accurate. We link to Amazon India for the brands sold there so you can see the current price before buying.
Conclusion
India's biscuit shelf rewards a careful buyer. Start with the type you want — glucose, Marie, cream, digestive, cookie or wafer — then pick a flavour that suits your tea break, and check the pack size before you pay.
Parle, Britannia, Oreo or McVitie's give the most trusted names; Priyagold, Dukes, Bonn or BakeMate give affordable Indian biscuits; Unibic, Lotus Biscoff or Karachi Bakery give premium cookies and heritage recipes; Patanjali gives atta-based biscuits. Match the biscuit to the moment first and the brand second.
Research note: Brand backgrounds in this guide were checked against the brands' official websites, company histories and reputable profiles in November 2026. Ranges and product names are as the brands themselves describe them; availability varies by city. If you spot an error, please contact VisitBest so we can correct it.
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