Top 15 Clothing Brands in India (2026)

India buys its clothes from a mix of century-old global names and home-grown brands that started in a single shop or a family workshop. The choice runs from the denim that built American workwear to the kurtas that dressed a generation of Indian women, and from super-premium suiting to value shirts that sell in every small town. This guide profiles fifteen clothing brands sold in India — who owns them, where they come from, what each one is known for, and who it suits best.

This is an editorial selection, not an official ranking. The order below is not a league table, and we have not used sales figures or market shares to arrange it. Availability varies by city: some brands have stores in every Indian metro, while others sell mainly online or through multi-brand shops. Use the profiles to match a brand to your wardrobe — office formals, weekend denim, ethnic wear or everyday basics — and check what your local stores stock.

Formal, Casual or Ethnic: What the Categories Mean

Formal wear is clothing built for the office and for occasions: crisp cotton shirts, trousers, suits and blazers, usually in solid colours or quiet checks. The brands in this guide that lead on formals — Van Heusen, Louis Philippe, Allen Solly and Raymond — grew up dressing Indian offices, and their shirts are cut for a tie and a jacket. If you wear formals five days a week, fit and fabric matter more than fashion.

Casual wear is what India wears most days: jeans, T-shirts, polo shirts and casual shirts. Levi's, Flying Machine, Killer, Mufti, Pepe Jeans and Jack & Jones live here, and the difference between them is mostly about denim — the wash, the fit and the weight of the cloth. A good pair of jeans should feel comfortable on the first wear and get better with age, not fall apart after ten washes.

Ethnic and fusion wear is India's own category: kurtas, salwar suits, anarkalis and the fusion styles that mix Indian cuts with western fits. FabIndia, Biba and W lead here, and they suit buyers who want ready-to-wear ethnic clothing without a tailor. The right ethnic brand depends on the occasion — daily wear, office wear or a wedding — and on whether you prefer handloom fabrics or easy-care blends.

Quick Answer: The 15 Brands at a Glance

• Levi's — the original jeans brand, founded in 1853 in San Francisco; the 501, the 511 Slim and the trucker jacket.
• Peter England — the Irish-born shirt brand, founded in 1889, in India since 1997; the honest shirt for office and everyday wear.
• Van Heusen — the American shirt name, dating to 1881, in India since 1990; formal shirts, Power Dressing and suits.
• Allen Solly — roots in 1744 England, in India since 1993; the brand that brought Friday Dressing to Indian offices.
• Louis Philippe — launched in India in 1989; super-premium shirts, trousers and suits under The Upper Crest.
• Raymond — the Indian suiting house, founded in 1925; fine fabrics and The Complete Man.
• FabIndia — founded in 1960 in New Delhi; handloom kurtas, ethnic wear and home textiles.
• Biba — founded in 1988 in New Delhi by Meena Bindra; kurtis and salwar suits for every occasion.
• W (W for Woman) — launched in 2002 by TCNS; fusion kurtas and mix-and-match ethnic wear.
• U.S. Polo Assn. — the official brand of the United States Polo Association, founded 1890; polo shirts and the double-horsemen logo.
• Flying Machine — launched in 1980 by Arvind; India's first home-grown denim brand.
• Killer — launched in 1989 by Kewal Kiran Clothing; youth denim with a rebellious edge.
• Mufti — founded in 1998 in Mumbai by Kamal Khushlani; casual shirts and stretch jeans.
• Pepe Jeans — founded in 1973 in London; denim with a British street style.
• Jack & Jones — founded in 1990 in Denmark by Bestseller; denim, T-shirts and modern menswear.

The Brands in Detail

1. Levi's

Levi's is the oldest clothing brand in this guide, and the one that invented the blue jean. It was founded in 1853 in San Francisco by Levi Strauss, a Bavarian immigrant who sold dry goods to gold-rush miners. In 1873, Strauss and tailor Jacob Davis patented the riveted work trouser, and the 501 — first made in 1890 — became the template every other jean has followed since.

The range in India is led by the 501 Original and the 511 Slim, plus the 512, the 505 and the trucker jacket that has been a wardrobe staple for decades. Levi's suits buyers who want jeans that last: the denim is heavy, the fits are consistent, and the brand's stores and authorised sellers cover every Indian metro. If you want one pair of jeans to wear for years, start here.

• Brand owner: Levi Strauss & Co.
• Founded: 1853, San Francisco; riveted jeans patented 1873
• Known for: 501 Original, 511 Slim, trucker jackets
• Best for: durable denim and classic jeans fits

Check the price of the Levi's 511 Slim Fit jeans on Amazon

2. Peter England

Peter England is the shirt brand that dressed a generation of young Indian professionals. It was founded in 1889 in Londonderry, Ireland, where it supplied khaki trousers to British soldiers during the Boer War. More than a century later, in 1997, Madura Garments launched the brand in India in the mid-price shirt segment — the first brand to do so at that price.

The brand grew fast: in 2000, the Aditya Birla Group acquired the worldwide rights to Peter England, and it became one of India's largest menswear brands. The range covers formal shirts, casual shirts, trousers, suits and blazers, all pitched at honest, mid-range prices. Peter England suits office-goers who want a reliable shirt that looks smart without a premium price tag.

• Brand owner: Aditya Birla Fashion and Retail (Madura Fashion & Lifestyle)
• Founded: 1889, Londonderry, Ireland; in India since 1997
• Known for: formal and casual shirts, trousers, suits
• Best for: dependable office shirts at mid-range prices

Check the price of the Peter England men's shirt on Amazon

3. Van Heusen

Van Heusen is the shirt brand that taught India the idea of power dressing. The Van Heusen name dates back to 1881 in the United States, where it became known for dress shirts with soft, foldable collars. In India, the brand has been sold by Madura since 1990, and it now sits in the premium tier of the Aditya Birla portfolio, above Peter England and alongside Allen Solly.

The range is built around formal shirts — crisp cottons, fine checks and stripes — plus suits, blazers and trousers for the boardroom. Van Heusen suits professionals who want a polished, authoritative look: the shirts are cut for a tie, the fabrics hold a crease, and the brand's own stores are a fixture of Indian malls. For a first serious office wardrobe, Van Heusen is a safe place to start.

• Brand owner: Aditya Birla Fashion and Retail (Madura Fashion & Lifestyle)
• Founded: 1881, United States; in India since 1990
• Known for: formal shirts, suits, Power Dressing
• Best for: polished office wear and formal dressing

4. Allen Solly

Allen Solly is the brand that loosened up the Indian office. Its roots go back to 1744, when William Hollins & Co began making clothes in Nottingham, England. Madura Garments acquired the brand in 1993 and launched it in India, where Allen Solly became famous for one idea: Friday Dressing — the relaxed, smart-casual look that let office workers dress down at the end of the week.

The range now covers casual shirts, polo shirts, T-shirts, chinos and jackets, alongside formal shirts for the rest of the week. Allen Solly suits buyers who want colour and ease in their work wardrobe: bright checks, soft fabrics and fits that are comfortable rather than stiff. If your office allows smart-casual dressing, Allen Solly is the brand built for it.

• Brand owner: Aditya Birla Fashion and Retail (Madura Fashion & Lifestyle)
• Founded: 1744, England; in India since 1993
• Known for: Friday Dressing, casual shirts, chinos
• Best for: smart-casual office wear with colour

5. Louis Philippe

Louis Philippe is the most premium of the four Madura menswear brands, and the one with the most royal name. It was launched in India in 1989 by Madura Garments, named after Louis Philippe, King of France from 1830 to 1848. The brand created the super-premium segment in Indian menswear, positioning itself as The Upper Crest — the top of the range, with the promise of nothing but the best.

The range began with shirts and grew into trousers, suits, jackets, T-shirts and accessories, including the Gods and Kings collection launched in 2003. Louis Philippe suits buyers who want the finest formal wear in this guide: immaculate tailoring, premium fabrics and a fit that flatters. It is the brand to choose when the occasion — a wedding, a board meeting, a big presentation — calls for the best shirt you own.

• Brand owner: Aditya Birla Fashion and Retail (Madura Fashion & Lifestyle)
• Founded: 1989, India; named after King Louis Philippe of France
• Known for: premium shirts, suits, Gods and Kings collection
• Best for: super-premium formal wear and special occasions

6. Raymond

Raymond is the Indian name in suiting. It was founded in 1925 as the Raymond Woollen Mill in Thane, near Mumbai, by the Singhania family, and it grew into India's largest maker of suiting fabric. For decades, an Indian man's first suit was cut from Raymond cloth at his local tailor — the brand's fabric, sold by the metre, was the default choice for weddings and office wear alike.

The range now covers ready-to-wear suits, shirts, trousers and blazers alongside the famous suiting and shirting fabrics, sold through Raymond's own stores and thousands of tailors. Raymond suits buyers who want a well-tailored suit at an Indian price, and grooms and professionals who trust a century-old name. Its long-running campaign line says it plainly, and the line has become part of Indian culture.

"The Complete Man"

— Raymond's tagline (raymond.in).

• Brand owner: Raymond Ltd.
• Founded: 1925, Thane, Maharashtra
• Known for: suiting fabric, ready-to-wear suits, The Complete Man
• Best for: suits and wedding wear with Indian tailoring heritage

7. FabIndia

FabIndia is the craft brand of this guide. It was founded in 1960 in New Delhi by John Bissell, an American who fell in love with Indian handloom textiles and set out to connect village weavers with city buyers. The idea was simple and radical for its time: sell hand-woven, hand-printed clothing made by rural artisans, and pay the makers fairly. More than six decades later, the brand still works that way.

The range covers kurtas, salwar suits, sarees, shirts and jackets for men and women, plus home furnishings, all in natural fabrics like cotton, silk and wool. FabIndia suits buyers who want breathable, handloom clothing with a story: the fabrics are soft, the prints are traditional, and no two hand-woven pieces are exactly alike. For summer kurtas and everyday ethnic wear, it is the natural choice.

• Brand owner: Fabindia Ltd.
• Founded: 1960, New Delhi, by John Bissell
• Known for: handloom kurtas, ethnic wear, home textiles
• Best for: breathable handloom clothing and everyday ethnic wear

8. Biba

Biba is the brand that made ready-to-wear salwar suits respectable. It was founded in 1988 in New Delhi by Meena Bindra, who started designing salwar-kameez sets from her home with an 8,000-rupee bank loan. At the time, Indian women mostly relied on tailors; Biba was among the first national brands to sell finished ethnic wear off the rack, and it pioneered the salwar-kurta revolution across the country.

The range covers kurtis, salwar suits, anarkalis, palazzos and mix-and-match sets, plus a girls' line and the value brand Rangriti. Biba also pioneered Bollywood merchandising in India, recreating costumes from films like Devdas. Biba suits buyers who want ethnic wear for every occasion — daily wear, office wear and festivals — at prices that work for a family budget.

• Brand owner: Biba Fashion Ltd. (Biba Apparels)
• Founded: 1988, New Delhi, by Meena Bindra
• Known for: kurtis, salwar suits, anarkalis, mix-and-match sets
• Best for: ready-to-wear ethnic wear for daily and festive use

Check the price of the Biba cotton straight kurta on Amazon

9. W (W for Woman)

W is the fusion brand of this guide — Indian silhouettes with a modern, western ease. It was launched in 2002 by TCNS Clothing, opening its first store in Delhi, and it pioneered the mix-and-match idea in Indian retail: buy a kurta, a bottom and a dupatta separately, and put together your own outfit. The brand's red-and-yellow W mark is now one of the most recognised logos in Indian womenswear.

The range covers kurtas, kurta sets, palazzos, skirts and dresses in easy fabrics like rayon and cotton blends, aimed at the modern Indian woman who wants ethnic wear for the office as well as for festivals. W suits buyers who like to mix pieces rather than buy fixed sets, and who want contemporary cuts without giving up Indian style. The brand is now part of Aditya Birla Fashion and Retail through its TCNS division.

• Brand owner: TCNS Clothing (Aditya Birla Fashion and Retail)
• Launched: 2002, Delhi; first store in Lajpat Nagar
• Known for: fusion kurtas, kurta sets, mix-and-match ethnic wear
• Best for: modern ethnic wear for office and festivals

Check the price of the W for Woman kurta set on Amazon

10. U.S. Polo Assn.

U.S. Polo Assn. is the authentic brand of the sport of polo. It is the official brand of the United States Polo Association, the governing body for polo in the United States since 1890, and its double-horsemen logo is one of the most copied marks in Indian menswear. In India, the brand is licensed to Arvind Fashions, which runs its stores and online sales.

The range is led by the polo shirt — pique cotton, tipped collar, embroidered horsemen — plus T-shirts, casual shirts, jeans and jackets in a classic American sporty style. U.S. Polo Assn. suits buyers who want a clean, preppy look that works for college, weekends and casual Fridays: the polo shirt goes with jeans, chinos and shorts alike. It is the smart-casual default of this guide.

• Brand owner: United States Polo Association (licensed in India by Arvind Fashions)
• Founded: 1890, United States (the Association); brand in India via Arvind
• Known for: polo shirts, double-horsemen logo, classic American style
• Best for: smart-casual polo shirts and weekend wear

Check the price of the U.S. Polo Assn. polo T-shirt on Amazon

11. Flying Machine

Flying Machine is India's first home-grown denim brand, and a piece of Indian fashion history. It was launched in 1980 by Arvind Mills of Ahmedabad, at a time when the only jeans in India were smuggled imports. The brand became a cult favourite among young Indians through the 1980s, and its launch marked Arvind's entry into branded apparel — and the arrival of denim culture on Indian streets.

The range covers jeans, T-shirts, shirts and jackets in youthful, Italian-influenced styles; the brand was relaunched in a new avatar in 2007 with Italian designer Chicco. Flying Machine suits young buyers who want genuine denim heritage at an Indian price: the jeans are well-cut, the washes are modern, and the brand's stores are a common sight in Indian malls. For a first pair of branded jeans, it remains the classic Indian choice.

• Brand owner: Arvind Ltd. (Arvind Lifestyle Brands)
• Launched: 1980, Ahmedabad; India's first denim brand
• Known for: jeans, denim jackets, youth casual wear
• Best for: young buyers and first branded jeans

12. Killer

Killer is the rebellious denim brand of this guide. It was launched in 1989 by Kewal Kiran Clothing Ltd (KKCL) of Mumbai, set up by brothers Kewalchand, Hemant, Dilip and Vikas Jain, who had built a garment business from their father's Dadar workshop. The name was chosen deliberately: Killer stands for the killer instinct the brothers said a winner needs. The brand became one of India's largest-selling denim labels.

The range covers jeans, cargos, joggers, T-shirts, shirts and jackets for young men and women, and Killer claims a string of Indian firsts — including the first low-rise jeans in the country, launched in 2002. Killer suits buyers who want bold, edgy denim with attitude: strong washes, slim fits and street style at a mid-range price. If your style leans loud, Killer is the brand for it.

• Brand owner: Kewal Kiran Clothing Ltd. (KKCL)
• Launched: 1989, Mumbai
• Known for: denim jeans, low-rise jeans, youth street style
• Best for: bold, edgy denim for young buyers

13. Mufti

Mufti is the Indian casual brand built from a borrowed ten thousand rupees. It was founded in 1998 in Mumbai by Kamal Khushlani, who had started making shirts in 1992 under the name Mr & Mr, borrowing 10,000 rupees from his aunt and delivering clothes to retailers on his bike. The word mufti means casual dress, as opposed to a uniform — and the brand was built for men who chose individuality over conformity.

The range covers casual shirts, jeans, T-shirts, trousers and jackets, and Mufti was the first Indian brand to introduce stretch jeans for men. The brand is owned by Credo Brands Marketing Ltd and now has more than 400 exclusive stores across India. Mufti suits buyers who want comfortable, well-made casual wear with a modern Indian attitude, at a mid-premium price.

• Brand owner: Credo Brands Marketing Ltd.
• Founded: 1998, Mumbai, by Kamal Khushlani
• Known for: casual shirts, stretch jeans, smart-casual menswear
• Best for: comfortable casual wear with an Indian attitude

14. Pepe Jeans

Pepe Jeans is the London denim brand with Indian roots. It was founded in 1973 on Portobello Road in London by Nitin Shah and his brothers, who sold jeans from a market stall before building one of Europe's best-known denim labels. The handwritten Pepe Jeans script — still the brand's logo today — became a fixture of British street style in the 1970s and 1980s, and the brand has dressed generations of young Europeans since.

The range in India covers jeans, T-shirts, shirts, jackets and dresses in a British casual style, sold through Pepe Jeans India (pepejeans.in) and multi-brand stores. Pepe Jeans suits buyers who want European denim with a slightly dressier edge than the American brands: the fits are slim, the washes are refined, and the styling works as well in a cafe as on a college campus.

• Brand owner: Pepe Jeans Group (All We Wear Group)
• Founded: 1973, London, by Nitin Shah
• Known for: denim jeans, British street style, the script logo
• Best for: refined European denim and smart-casual looks

15. Jack & Jones

Jack & Jones is the Danish denim brand that grew from a single idea: jeans for young men, done properly. It was founded in 1990 in Brande, Denmark, by the Bestseller group, and it began as a denim-only label before expanding into T-shirts, shirts, jackets and accessories. The brand's clean, modern styling — simple cuts, muted colours, honest fabrics — has made it a staple of Indian malls and online fashion.

The range in India covers jeans in several fits, oversized and slim T-shirts, casual shirts and winter wear, sold through Bestseller India's own stores and online. Jack & Jones suits buyers who want fuss-free, modern menswear: the clothes are well-made, the styling is understated, and the prices sit in the mid-range. For a wardrobe refresh that does not shout, it is a reliable pick.

• Brand owner: Bestseller
• Founded: 1990, Brande, Denmark
• Known for: denim jeans, T-shirts, modern menswear
• Best for: clean, modern everyday menswear

Check the price of the Jack & Jones oversized T-shirt on Amazon

Brand Comparison Table

How to Choose a Clothing Brand

Start with the occasion, not the brand. Office formals, weekend denim and festive ethnic wear are different jobs, and no single brand does all three best. Decide what you will wear most days — a shirt and trousers, jeans and a T-shirt, or a kurta — and shortlist the brands that lead in that category. A great jeans brand can still make a poor formal shirt.

Get the fit right before the label. Indian sizes vary between brands: a medium in Peter England can feel different from a medium in Jack & Jones, and a 32 waist in Levi's is not the same as a 32 in Killer. Try the garment on where you can, check the shoulder seam and the sleeve length, and remember that cotton shrinks slightly after the first wash.

Match the fabric to the weather. Cotton breathes in Indian summers, which is why the formal shirts and kurtas in this guide are mostly cotton or cotton blends. Handloom cotton from FabIndia is the coolest option in peak summer, while heavier denim suits winter and travel. Check the fabric label before you buy — a polyester shirt will feel very different from a cotton one in May.

Set a budget and stick to it. A good wardrobe exists at every price in this guide, from Biba and W at the value end of ethnic wear to Louis Philippe and Raymond at the premium end of formals. A higher price usually buys better fabric and longer life, but a well-chosen mid-range shirt that fits beats an expensive shirt that does not. Check the current price on Amazon or in a store before you buy.

Check the seller before you buy online. Branded clothing is widely copied, so buy from the brand's own store, its official website or an authorised seller. On Amazon India, check that the listing names the brand as the manufacturer and the seller as authorised — the listings linked in this guide do.

FAQs

Which is the best clothing brand in India?

There is no single answer — it depends on what you wear, where you wear it and what you can spend. Levi's leads on denim heritage; Louis Philippe leads on premium formals; Raymond leads on suiting; Biba and W lead on ethnic wear for women; and Peter England leads on value office shirts. This guide is an editorial selection to help you choose, not an official ranking.

Which brand is best for formal office wear?

For daily office wear, start with Peter England for value, Van Heusen for a polished look, Allen Solly for smart-casual offices and Louis Philippe for the most premium finish. All four belong to the same Aditya Birla portfolio and are tiered by price, so you can move up the range as your budget allows. Raymond is the pick when you need a suit rather than a shirt.

Which Indian clothing brands are good on a budget?

Peter England, Flying Machine, Killer and Mufti are the value picks in this guide, and Biba and W lead on affordable ethnic wear. Peter England offers the widest office range at mid-range prices; Flying Machine and Killer are the cheapest branded jeans in most Indian towns; and Biba's kurtis are the value leader in ready-to-wear ethnic clothing.

Which brand is best for jeans?

For heritage and durability, Levi's 501 and 511 are the benchmark. For Indian value, Flying Machine and Killer make well-cut jeans at lower prices, and Pepe Jeans and Jack & Jones offer European fits. Try the fit before the brand: a 511 Slim from Levi's feels very different from a slim fit from Killer, and the right pair is the one that fits your body.

Are clothes sold on Amazon India genuine?

They can be, if you buy carefully. Choose listings where the brand is named as the manufacturer and the seller is the brand itself or an authorised seller — the six Amazon listings linked in this guide meet that test. Avoid listings with no brand name, stock photos only, or prices far below every other seller.

Why does this guide not list prices?

Clothing prices vary by city, size, colour, retailer and season, and change too often for a guide to stay accurate. We link to Amazon India for the brands sold there so you can see the current price before buying.

Conclusion

India's clothing market rewards both loyalty and curiosity. Keep a dependable formal brand in mind for the shirts you wear to work, back the Indian makers — Raymond, FabIndia, Biba, Flying Machine, Killer and Mufti — when you want quality at an Indian price, and leave room for the global classics when the occasion calls for them. Whichever brand you choose, try it on, check the fabric, and check the seller before you pay.

Research note: Brand backgrounds in this guide were checked against the brands' official websites, company histories and reputable profiles in November 2026. Ranges and product names are as the brands themselves describe them; availability varies by city. If you spot an error, please contact VisitBest so we can correct it.