Top 12 Toothpaste Brands in India (2026)

Toothpaste is the most-used item on the Indian bathroom shelf, and the choice has never been wider: century-old Indian makers, global oral-care names, Ayurvedic classics and young premium brands. This guide profiles twelve toothpaste brands sold in India — who owns them, where they come from, what each one is known for, and who it suits best.

This is an editorial selection, not an official ranking. The order below is not a league table, and we have not used sales figures or market shares to arrange it. Toothpaste here means paste and gel for brushing teeth, because every brand in this guide sells toothpaste as its main oral-care product, though several also sell tooth powder, mouthwash, toothbrushes and other oral-care products. Use the profiles to shortlist two or three brands, then check the ingredients, the fluoride content and the pack size before you pay.

Fluoride, Sensitivity, Whitening, Herbal and Kids Pastes: What the Types Mean

Fluoride toothpastes, such as Colgate, Pepsodent, Closeup and Anchor, use fluoride to protect against cavities and suit most adults for daily use. Dentists usually recommend a fluoride paste unless a dentist has advised otherwise, so check the pack before you buy a fluoride-free one.

Sensitivity toothpastes, such as Sensodyne, are made for teeth that hurt with hot, cold or sweet food and drink. Whitening toothpastes, such as Oral-B 3D White and Perfora Purple Whitening, use gentle polishers or colour correctors to lift surface stains, but they do not change the natural colour of teeth.

Herbal and Ayurvedic toothpastes, such as Dabur Red, Vicco Vajradanti, Himalaya Complete Care and K.P. Namboodiri's, are built on traditional ingredients like neem, clove, babool and triphala. Kids' toothpastes, such as Mamaearth Berry Blast, use mild flavours and low or no fluoride for young children.

Quick Answer: The 12 Brands at a Glance

• Colgate — everyday family toothpaste with total care; founded 1806, New York City; Colgate Total Advanced Health, Colgate Strong Teeth, Colgate MaxFresh.
• Pepsodent — family cavity protection at an everyday price; founded 1915, Chicago; Unilever since 1944; Pepsodent Germicheck, Pepsodent Expert Protection Gum Care+.
• Closeup — gel toothpaste with a fresh, youthful feel; founded 1967, by Unilever; India launch 1975; Closeup Everfresh+ Anti-Germ Gel Toothpaste Red Hot, Closeup White Now.
• Sensodyne — sensitive teeth and fast sensitivity relief; founded 1961, by Block Drug; Sensodyne Rapid Relief, Sensodyne Repair & Protect.
• Oral-B — whitening toothpaste from a toothbrush pioneer; founded 13 January 1950, California, USA; Oral-B 3D White Luxe Glamorous White Toothpaste, Oral-B Pro-Health Toothpaste.
• Dabur Red — Ayurvedic paste for gum and tooth care; founded 2001 (Dabur founded 1884, Calcutta); Dabur Red Paste, Dabur Red Gel.
• Vicco Vajradanti — Ayurvedic toothpaste with a herbal recipe; founded 1952, Mumbai; Vicco Vajradanti Paste, Vajradanti Tooth Powder, Vicco Turmeric Skin Cream.
• Himalaya Complete Care — herbal daily toothpaste for gums and strong teeth; founded 1930, by M. Manal; Himalaya Complete Care Toothpaste, BOTANIQUE Complete Care, Sparkling White Toothpaste.
• Mamaearth — fluoride-free toothpaste for young children; founded 2016, by Varun Alagh and Ghazal Alagh; Mamaearth Berry Blast Kids Toothpaste, Mamaearth Fruit Punch Toothpaste, Mamaearth Natural Toothpaste Orange Flavour.
• Perfora — modern whitening toothpaste with a clean formula; founded August 2021, by Jatan Bawa and Tushar Khurana; Perfora Purple Whitening Toothpaste, Perfora Dream White Toothpaste, Perfora Awake Toothpaste.
• K.P. Namboodiri's — Kerala Ayurvedic toothpaste and tooth powder; founded 1925, Vadakkekad, Thrissur, Kerala; K.P. Namboodiri's Herbal Toothpaste, Dantadhavanachoornam Tooth Powder, Miswak Toothpaste.
• Anchor White — 100% vegetarian family toothpaste; founded 1997, Mumbai; Anchor All Round Protection White Toothpaste, Anchor White, Anchor Gel, Anchor Herbal, Anchor Sensitive, Anchor Kids.

The Brands in Detail

1. Colgate

Colgate is the oral-care brand of the Colgate-Palmolive Company, founded in 1806 when William Colgate set up William Colgate and Company in New York City. The brand introduced the first toothpaste in a jar in 1873 and the first toothpaste in a collapsible tube, Colgate Ribbon Dental Cream, in 1896. It is one of India's best-known toothpaste names and is sold across the country.

The range is led by Colgate Total Advanced Health, alongside Colgate Strong Teeth with Calcium Boost and Arginine, and Colgate MaxFresh with cooling crystals. Its long record and wide range are the draws. Colgate suits buyers who want a familiar everyday family toothpaste from one of the world's oldest oral-care companies.

• Brand owner: Colgate-Palmolive Company
• Founded: 1806, New York City
• Headquarters: New York City, USA
• Known for: India's leading oral-care brand; first toothpaste in a jar (1873) and first toothpaste in a collapsible tube (1896)
• Hero products: Colgate Total Advanced Health, Colgate Strong Teeth, Colgate MaxFresh
• Best for: everyday family toothpaste with total care

Check the price of the Colgate Total Anti-Tartar Toothpaste, 150g on Amazon

2. Pepsodent

Pepsodent is the family oral-care brand of Unilever, made and sold in India by Hindustan Unilever Ltd. The brand was introduced in 1915 by the Pepsodent Company of Chicago, and Unilever acquired it in 1944. It launched in India in 1993 and has built its name on germ-fighting and cavity protection for the whole family.

The range is led by Pepsodent Germicheck, with 12-hour protection from cavity germs, alongside Pepsodent Expert Protection Gum Care+ with zinc citrate. Its family protection positioning is the draw. Pepsodent suits buyers who want an affordable family toothpaste with a long record in Indian homes.

• Brand owner: Unilever (Hindustan Unilever Ltd in India)
• Founded: 1915, Chicago; Unilever since 1944
• Headquarters: London, UK; Mumbai, India
• Known for: Family oral care built on germ-fighting and cavity protection; Germicheck and Expert Protection Gum Care
• Hero products: Pepsodent Germicheck, Pepsodent Expert Protection Gum Care+
• Best for: family cavity protection at an everyday price

Check the price of the Pepsodent Germicheck Anti-Cavity Toothpaste, 150g (Pack of 2) on Amazon

3. Closeup

Closeup is the gel toothpaste of Unilever, made and sold in India by Hindustan Unilever Ltd. Unilever launched it in 1967 as the world's first gel toothpaste, and it reached India in 1975. It was relaunched as a youth and freshness brand in the 1980s and is now the third most-chosen toothpaste in the world, sold in 57 countries.

The range is led by Closeup Everfresh+ Anti-Germ Gel Toothpaste Red Hot, alongside Closeup White Now, a purple colour-corrector whitening paste. Its bright red gel and fresh taste are the draws. Closeup suits buyers who want a gel toothpaste with a fresh, confident feel.

• Brand owner: Unilever (Hindustan Unilever Ltd in India)
• Founded: 1967, by Unilever; India launch 1975
• Headquarters: London, UK; Mumbai, India
• Known for: The world's first gel toothpaste; red gel, freshness and confidence; India's No. 1 gel toothpaste
• Hero products: Closeup Everfresh+ Anti-Germ Gel Toothpaste Red Hot, Closeup White Now
• Best for: gel toothpaste with a fresh, youthful feel

Check the price of the Closeup Everfresh+ Anti-Germ Gel Toothpaste Red Hot, 150g (Pack of 2) on Amazon

4. Sensodyne

Sensodyne is the sensitive-teeth toothpaste of Haleon plc, which took over the brand in July 2022 when GSK spun off its consumer healthcare business. Block Drug introduced it in 1961 as the first desensitising toothpaste, and GSK acquired Block Drug, including Sensodyne, in 2001. It is the world's leading toothpaste for sensitive teeth.

The range is led by Sensodyne Rapid Relief, which claims relief in 60 seconds, alongside Sensodyne Repair & Protect with NovaMin. Its focus on sensitivity is the draw. Sensodyne suits buyers whose teeth hurt with hot, cold or sweet food and drink, and who want a paste made for that problem.

• Brand owner: Haleon plc
• Founded: 1961, by Block Drug
• Headquarters: Weybridge, Surrey, UK
• Known for: The world's leading toothpaste for sensitive teeth; No. 1 dentist-recommended brand for sensitive teeth
• Hero products: Sensodyne Rapid Relief, Sensodyne Repair & Protect
• Best for: sensitive teeth and fast sensitivity relief

Check the price of the Sensodyne Rapid Relief Toothpaste, 80g on Amazon

5. Oral-B

Oral-B is the oral-care brand of Procter & Gamble, which acquired Gillette in 2005; Gillette had owned Oral-B since 1984. Periodontist Dr Robert W. Hutson introduced the brand on 13 January 1950 in California with a soft-nylon-bristle toothbrush, the Oral-B 60. It is now a full oral-care brand covering brushes, toothpaste and mouthwash.

The toothpaste range in India is led by Oral-B 3D White Luxe Glamorous White, with micro polishers for whitening, alongside Oral-B Pro-Health. Its toothbrush heritage is the draw. Oral-B suits buyers who want a whitening toothpaste from a brand dentists have recommended for decades.

• Brand owner: Procter & Gamble (P&G)
• Founded: 13 January 1950, California, USA
• Headquarters: Cincinnati, Ohio, USA
• Known for: Pioneer of the soft-bristle toothbrush; now a full oral-care brand; 3D White whitening toothpaste
• Hero products: Oral-B 3D White Luxe Glamorous White Toothpaste, Oral-B Pro-Health Toothpaste
• Best for: whitening toothpaste from a toothbrush pioneer

Check the price of the Oral-B 3D White Luxe Glamorous White Toothpaste, 90g on Amazon

6. Dabur Red

Dabur Red is the Ayurvedic toothpaste of Dabur India Ltd, founded in 1884 in Calcutta by Dr S. K. Burman. Dabur Red entered the toothpaste category in 2001, was reformulated as a gel in 2017, and is one of Dabur's designated Power Brands. It is described as India's No. 1 Ayurvedic paste, built on a blend of 13 Ayurvedic ingredients including clove oil, pudina and tomar.

The range is led by Dabur Red Paste, alongside Dabur Red Gel. The paste is fluoride-free and is positioned against seven common dental problems, including toothache, gum bleeding, plaque, cavities, bad breath, yellow teeth and gingivitis. Dabur Red suits buyers who want an Ayurvedic paste with a long Indian record.

• Brand owner: Dabur India Ltd
• Founded: 2001 (Dabur founded 1884, Calcutta)
• Headquarters: Ghaziabad, India
• Known for: India's No. 1 Ayurvedic paste; 13 Ayurvedic ingredients; fluoride-free; seven dental problems
• Hero products: Dabur Red Paste, Dabur Red Gel
• Best for: Ayurvedic paste for gum and tooth care

Check the price of the Dabur Red Ayurvedic Paste, 300g on Amazon

7. Vicco Vajradanti

Vicco Vajradanti is the Ayurvedic toothpaste of Vicco Laboratories, founded in 1952 in Mumbai by Keshav Vishnu Pendharkar. Vajradanti tooth powder was the company's first product, and in 1959 Vajradanti became the world's first Ayurvedic toothpaste, made with 18 Ayurvedic herbs and barks including babool and neem. The family-run brand is famous for its “nahi cosmetic” jingle.

The range is led by Vicco Vajradanti Paste in regular, sugar-free and saunf flavours, alongside Vajradanti Tooth Powder. Its herbal recipe is the draw. Vicco suits buyers who want an Ayurvedic toothpaste from one of India's oldest herbal makers.

• Brand owner: Vicco Laboratories
• Founded: 1952, Mumbai
• Headquarters: Mumbai, India
• Known for: The world's first Ayurvedic toothpaste (1959); 18 Ayurvedic herbs and barks; “nahi cosmetic” heritage
• Hero products: Vicco Vajradanti Paste, Vajradanti Tooth Powder, Vicco Turmeric Skin Cream
• Best for: Ayurvedic toothpaste with a herbal recipe

Check the price of the Vicco Vajradanti Ayurvedic Toothpaste, 100g (Pack of 3) on Amazon

8. Himalaya Complete Care

Himalaya Complete Care is the herbal toothpaste of the Himalaya Drug Company, founded in 1930 by M. Manal and based in Bengaluru. The company has worked with herbs for over 90 years, and Complete Care is its all-round herbal daily toothpaste, made with neem, pomegranate, triphala and miswak for germ protection, healthy gums and strong teeth.

The range is led by Himalaya Complete Care Toothpaste, alongside BOTANIQUE Complete Care in Simply Mint and Simply Cinnamon, and Sparkling White Toothpaste. Its herbal ingredients are the draw. Himalaya suits buyers who want a herbal daily toothpaste from a long-established Indian wellness brand.

• Brand owner: The Himalaya Drug Company / Himalaya Wellness Company
• Founded: 1930, by M. Manal
• Headquarters: Bengaluru, India
• Known for: Herbal wellness brand; Complete Care toothpaste with neem, pomegranate, triphala and miswak
• Hero products: Himalaya Complete Care Toothpaste, BOTANIQUE Complete Care, Sparkling White Toothpaste
• Best for: herbal daily toothpaste for gums and strong teeth

Check the price of the Himalaya Complete Care Toothpaste, 300g (150g x 2) on Amazon

9. Mamaearth

Mamaearth is the toxin-free personal-care brand of Honasa Consumer Limited, founded in 2016 by Varun Alagh and Ghazal Alagh and based in Gurugram. It started as a direct-to-consumer baby-care brand and is described as Asia's first MadeSafe-certified brand. Its oral care is a kids' range, including fluoride-free pastes for young children.

The range is led by Mamaearth Berry Blast Kids Toothpaste for children from 12 months, alongside Fruit Punch Toothpaste and a Natural Toothpaste in Orange flavour with fluoride for children over four. Its gentle, toxin-free formulas are the draws. Mamaearth suits parents who want a mild toothpaste for young children.

• Brand owner: Honasa Consumer Limited
• Founded: 2016, by Varun Alagh and Ghazal Alagh
• Headquarters: Gurugram, India
• Known for: Toxin-free, MadeSafe-certified personal care; kids' fluoride-free oral care
• Hero products: Mamaearth Berry Blast Kids Toothpaste, Mamaearth Fruit Punch Toothpaste, Mamaearth Natural Toothpaste Orange Flavour
• Best for: fluoride-free toothpaste for young children

Check the price of the Mamaearth Berry Blast Kids Toothpaste, 50g on Amazon

10. Perfora

Perfora is the digital-first oral-care brand of Chipper Consumer Private Limited, founded in August 2021 in Gurugram by Jatan Bawa and Tushar Khurana. It sells clean, plant-based oral-care products online and appeared on Shark Tank India Season 2, where it won a triple-Shark deal. Its range covers electric toothbrushes, probiotic mouthwash, water flossers and whitening toothpastes.

The toothpaste range is led by Perfora Purple Whitening Toothpaste in Grape Mint, alongside Dream White and Awake in Lemon Mint. Its modern formulas and flavours are the draws. Perfora suits buyers who want a new Indian oral-care brand with a clean, plant-based approach.

• Brand owner: Chipper Consumer Private Limited
• Founded: August 2021, by Jatan Bawa and Tushar Khurana
• Headquarters: Gurugram, India
• Known for: Digital-first oral care with clean, plant-based formulas; Shark Tank India Season 2
• Hero products: Perfora Purple Whitening Toothpaste, Perfora Dream White Toothpaste, Perfora Awake Toothpaste
• Best for: modern whitening toothpaste with a clean formula

Check the price of the Perfora Purple Whitening Toothpaste, 250g (125g x 2) on Amazon

11. K.P. Namboodiri's

K.P. Namboodiri's is the Ayurvedic oral-care brand of K.P. Namboodiri's Ayurvedics, founded in 1925 by Kolathappilly Pothayan Namboodiri at Vadakkekad, Thrissur, Kerala. The family-run company turned 100 in 2025 and is led in Kerala in herbal Ayurvedic toothpaste sales. Its flagship Dantadhavanachoornam tooth powder is offered at the Guruvayur temple.

The range is led by K.P. Namboodiri's Herbal Toothpaste, launched in 2007 with gel, salt and aloe vera variants, alongside Dantadhavanachoornam Tooth Powder and Miswak Toothpaste. Its century of Kerala Ayurvedic practice is the draw. It suits buyers who want a traditional Ayurvedic toothpaste or powder from Kerala.

• Brand owner: K.P. Namboodiri's Ayurvedics
• Founded: 1925, Vadakkekad, Thrissur, Kerala
• Headquarters: Thrissur, Kerala, India
• Known for: Century-old Kerala Ayurvedic oral care; Dantadhavanachoornam tooth powder offered at Guruvayur temple
• Hero products: K.P. Namboodiri's Herbal Toothpaste, Dantadhavanachoornam Tooth Powder, Miswak Toothpaste
• Best for: Kerala Ayurvedic toothpaste and tooth powder

Check the price of the K.P. Namboodiri's Herbal Toothpaste, 150g (Pack of 2) on Amazon

12. Anchor White

Anchor is the oral-care brand of Anchor Consumer Products Pvt. Ltd. of Mumbai. The company entered fast-moving consumer goods in 1997 with India's first 100% vegetarian toothpaste, and the brand was the first toothpaste endorsed by the Vegetarian Society of London. It is now sold in more than 30 countries.

The range is led by Anchor All Round Protection White Toothpaste with the CALFLO calcium and fluoride formula, alongside Anchor White, Anchor Gel, Anchor Herbal, Anchor Sensitive and Anchor Kids. Its vegetarian formula is the draw. Anchor suits buyers who want a 100% vegetarian family toothpaste.

• Brand owner: Anchor Consumer Products Pvt. Ltd.
• Founded: 1997, Mumbai
• Headquarters: Mumbai, India
• Known for: India's first 100% vegetarian toothpaste; CALFLO calcium and fluoride formula; sold in 30+ countries
• Hero products: Anchor All Round Protection White Toothpaste, Anchor White, Anchor Gel, Anchor Herbal, Anchor Sensitive, Anchor Kids
• Best for: 100% vegetarian family toothpaste

Check the price of the Anchor All Round Protection White Toothpaste, 900g (450g x 2) on Amazon

Match the toothpaste to your teeth before you buy. A fluoride paste suits most adults, a sensitivity paste suits teeth that hurt with hot or cold food, a whitening paste suits surface stains, and an Ayurvedic paste suits buyers who prefer herbal ingredients. Check the ingredients, the fluoride content and the pack size first, and the brand second.

— Key takeaway: your teeth first, the flavour second, the brand third. The right toothpaste for your teeth beats the most famous name in the wrong formula.

Brand Comparison Table

How to Choose a Toothpaste Brand

Start with your teeth. If they are sensitive to hot, cold or sweet food, pick a sensitivity paste such as Sensodyne; if you want whiter-looking teeth, pick a whitening paste such as Oral-B 3D White or Perfora Purple Whitening; if your gums bleed or feel sore, pick a paste made for gum care such as Pepsodent Gum Care or Himalaya Complete Care.

Check the ingredients before you compare brands. Fluoride protects against cavities and suits most adults; herbal pastes such as Dabur Red, Vicco Vajradanti and K.P. Namboodiri's suit buyers who prefer Ayurvedic ingredients; kids' pastes such as Mamaearth Berry Blast suit young children, who should use only a pea-sized amount and spit, not swallow.

Finally, match the brand to your priorities. Colgate, Pepsodent, Closeup, Sensodyne and Oral-B give the most trusted global names; Dabur Red, Vicco, Himalaya and K.P. Namboodiri's give Ayurvedic and herbal pastes; Mamaearth gives a kids' paste; Perfora and Anchor give modern Indian options. Check the pack size and the seller before you pay.

FAQs

Which is the best toothpaste brand in India?

There is no single answer — it depends on your teeth, your budget and the type you want. Colgate, Pepsodent, Closeup, Sensodyne and Oral-B give the most trusted global names; Dabur Red, Vicco, Himalaya and K.P. Namboodiri's give Ayurvedic and herbal pastes; Mamaearth gives a kids' paste; Perfora and Anchor give modern Indian options. This guide is an editorial selection to help you choose, not an official ranking.

Which toothpaste is best for sensitive teeth?

Sensitivity pastes suit teeth that hurt with hot, cold or sweet food and drink. Sensodyne is the best-known pick in this guide — it was introduced in 1961 as the first desensitising toothpaste, and its Rapid Relief range claims relief in 60 seconds. If sensitivity is new or severe, see a dentist, because it can signal decay or gum disease.

Which toothpaste is best for whitening?

Whitening pastes lift surface stains with gentle polishers or colour correctors, but they do not change the natural colour of teeth. Oral-B 3D White Luxe and Perfora Purple Whitening are the whitening picks in this guide. Use them as directed and see a dentist if you want a bigger change in tooth colour.

Are Ayurvedic toothpastes better than regular toothpastes?

Ayurvedic toothpastes are built on traditional ingredients such as neem, clove, babool and triphala, and many Indian buyers prefer them for that reason. Dabur Red, Vicco Vajradanti, Himalaya Complete Care and K.P. Namboodiri's are the Ayurvedic and herbal pastes in this guide. Whether one is better for you depends on your teeth, so check whether it contains fluoride and ask your dentist if you are unsure.

Which toothpaste is best for children?

Children need a mild paste in a flavour they like, in a small amount. Mamaearth Berry Blast is the kids' pick in this guide — it is fluoride-free and made for children from 12 months. Use only a pea-sized amount, help young children brush, and teach them to spit rather than swallow.

Why does this guide not list prices?

Toothpaste prices vary by city, retailer and pack size, and change too often for a guide to stay accurate. We link to Amazon India for the brands sold there so you can see the current price before buying.

Conclusion

India's toothpaste shelf rewards a careful buyer. Start with your teeth — sensitive, stained, cavity-prone or healthy — then pick a formula that fits, and check the ingredients, the fluoride content and the pack size before you pay.

Colgate, Pepsodent, Closeup, Sensodyne or Oral-B give the most trusted global names; Dabur Red, Vicco, Himalaya or K.P. Namboodiri's give Ayurvedic and herbal pastes; Mamaearth gives a kids' paste; Perfora or Anchor give modern Indian options. Match the toothpaste to your teeth first and the brand second.

Research note: Brand backgrounds in this guide were checked against the brands' official websites, company histories and reputable profiles in November 2026. Ranges and product names are as the brands themselves describe them; availability varies by city. If you spot an error, please contact VisitBest so we can correct it.